Once you start your own cleaning business you will meet all types of people. Many will be from the “advertising business”.
Most all of them will claim they can get you a boat load of customers fast, painlessly and without much effort.
They will usually ask you to sign on the dotted line, tell you who to make the check payable to then go on to explain how all your problems are about to be solved.
These folks may be selling expensive phone book placements, $2,800 websites, useless Internet advertising strategies and just about anything else you could think of.
These people will try to lead you to believe that they are the worlds leading expert on how to get customers for the cleaning business. They may even show up to their meeting with you holding a briefcase full of documents that they claim support their argument.
They most certainly will look the part, and odds are their sales pitch will be fine tuned. Take it all with a grain of salt! This is not to say that what they are selling has no value, because it probably does on a certain level. But what I can tell you with certainty is this…
whatever they are promising will be over-hyped and over-priced in most cases.
Now once you get started in your business, you will be using whatever low cost methods are available at first. That is what we teach, and it is your best bet at first. After all, you simply don’t need to start out spending money on every last form of advertising available.
But with that said you may want to dip your toes into a few different avenues of advertising over time. When you do decide to take someone up on their offer concerning advertising for you, I highly recommend you proceed slowly. This means not signing up for any long term contracts or placing a huge down payment on something.
Cash is always in short supply when starting a new business and you want to spread it around in such a manner that is does the most good for you. Another way to look at this is by always remembering to not put all your eggs in one basket.
Just like the financial experts diversify their money in Wall Street stocks, you’ll want to do the same with your advertising dollars. Some advertising techniques will work better than others will, so be on the look out for what works best.
So for instance lets say you put all your money into an under performing phone book ad, and it didn’t work out as planned, you would be in trouble possibly. So my point is to invest small amounts in several different venues to see what works for your given situation.
Once you get some experience under your belt and can recognize what is working, then you can start investing in that approach more and more to maximize your return. This is what works on Wall Street, and this is what works when operating your own cleaning business.
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