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Top 10 Advertising Slogans Of All-Time

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Having a well thought out slogan, sometimes called tagline, for your business is a very important part of your overall business strategy.

A slogans goal is to summarize the product or service being offered as briefly as possible and at the same time build trust and or promote the urge to make a purchase of some kind.

When I started my cleaning business I had the good fortune of having a friend of mine refer someone who just happened to be a big shot at an advertising company. This guy had done a lot of very memorable work for clients large and small across our region.

Meeting him allowed me to learn a great deal about why it’s so important to have an identity that is easily understandable, conveys trust plus spurs people to take action. He shared with me many examples of how a large corporation’s slogan influences people’s perception of a company. He said the same principles work for people who start small companies.

This is why I want to share the top slogans of all time with you today, as perhaps it will spur you to create a great one as well. Keep in mind I did not pick these slogans, instead they were chosen by advertising professionals as the best since the modern advertising age began in 1948 .

They took into account several factors such as how well they stood the test of time, whether or not they become synonymous with the company among other factors. I would bet that most of you know every last one of them, even though some of these slogans are probably much older than you are.

Top 10 Advertising Slogans Of All-Time

1. Got milk? (1993) California Milk Processor Board

2. Don’t leave home without it. (1975) American Express

3. Just do it. (1988) Nike

4. Where’s the beef? (1984) Wendy’s

5. You’re in good hands with Allstate. (1956) Allstate Insurance

6. Think different. (1998) Apple Computer

7. We try harder. (1962) Avis

8. Tastes great, less filling. (1974) Miller Lite

9. Melts in your mouth, not in your hands. (1954) M&M Candies

10. Takes a licking and keeps on ticking. (1956) Timex

That’s quite a list of slogans, and I’m sure you’ll agree that they truly do summarize what a company does and at the same time make you feel comfortable doing business with them. If you want to share your favorites in the comments below, I’ll look them up to see whether or not they made the Top 100.

Reader Interactions

Comments

  1. “because I can” and for my cleaning company, “from offices to operating rooms”

  3. Tom,
    Thanks for all the info you pass on!!! Your book helped me get my business going!!!
    Our slogan is “It’s Our Business to Make Your Business Shine”!!!

  4. Hi Jason! I’m happy to hear that and I really like your slogan. It completely sums up what your company is all about. Good job!

  7. “We take care of cleaning, so you can take care of business.” from Hygea Clean, Tarpon Springs, FL.

  9. Hi Tom,
    I just started up my cleaning business, and I am struggling with a good slogan. I truly appreciate all the great information you share. I have learned a lot just from your site alone so thank you. Back to my problem with coming up with a good slogan. What do you think about “We Bring the Cleanest Clean”?

  10. Hi Patsy! Thanks for the kind words, much appreciated. Anyway… to your question… I would keep working on it a bit more. I ran it by a few people here, it needs some tweaking.

  13. Tom, First thank you for all of the help you give us. I started my cleaning service years ago. Some health issues slowed me way down. But now I am back and ready to do it bigger and better. My company slogan is ” We Make Your Cleaning Problems Disappear, 365 Days a Year”.

  19. hi, ive just started my cleaning business and was looking for a good slogan all the ones ive figured out are already used. any help would be appreciated thanks

  21. Hi Johanne, What is the name of your business? Do you have a specialty? A particular market you are trying to attract? Knowing these things might inspire someone to make a suggestion.

  22. my business name is Masterfully Magic Cleaning Services and I don’t really specialise but the main thing we get work in domestic and end of lease cleaning and gardening any ideas would be appreciated thanks

  23. It sounds like your audience would generally be landlords and homeowners (rather than business owners), so I would concentrate on a slogan that would appeal to them. This may sound a like corny, but off the top of my head…what about…”Just call us and like Magic, your home will be clean”. You get the idea anyway. Hope that helps! Good Luck, Susan

  24. Susan, I like that. Have any ideas for mine? I am still struggling. the name is Secure Clean and my target market is mostly commercial at this time.
    Any ideas will be greatly appreciated.

    Thanks,
    Patsy

  25. So far I have come up with….
    “Feel Secure in knowing we are not satisfied unless you are”!
    “We will be the last cleaning company you’ll ever need”

    Nothing is hitting home for me yet

  26. Hi Patsy,
    Glad you liked it, but I am certainly no expert at this type of thing. 🙂
    For your company, I like something that plays up your trustworthiness. Business owners have to trust you since they aren’t usually in the building when you clean. How about “Secure Clean, Trust us to make your business shine.” Or “Secure Clean, Feel secure you’ve hired the best.” What do you think?

  28. I am struggling with a slogan for American Maids. I know there is a witty fabulous one out there…..any ideas?!I am a locally owned business and need help! Thanks!

  29. Hi Tom, I want to thank you for all of valuable information that you share with us. My slogan is “The New Generation of Cleaning” what you think?

  31. Your right, I knew them all, however, I never really had one and I do need one.

  33. Hi Katie,
    Here is my suggestion:
    American Maids,
    Your Neighborhood Cleaning Company or
    American Maids,
    Proud to Serve, Dedicated to Quality
    Hope that at least triggers an inspiration for you.

  34. Susan…I am so grateful for your suggestions. Love the first one & I am so proud to use it. Good work, I appreciate your effort so much. LOVE IT! Thanks again.

  35. Hi there ! Could anyone help me with the slogan of my start-up cleaning business here in Botswana with the name “Clean Sweeters Services”. My interest is more on small commercial operations ie offices, small retail shops etc.

  36. I enjoyed reading all the comments, I have been having a hard time coming up p with one for mine. It’s called Iron Maidan Services. Any idea’s?

    Thanks Stacie

  40. The name of my company is “Clean Sweeters Services”, and my interest is on small commercial operations ie small retailers, small offices, etc.