Many years ago I learned about differentiating myself as a teenager. I unexpectedly learned how it could benefit me. Now I think of how it can benefit my company (and yours). But first let me roll back the clock to an earlier time. Keeping in touch with friends when I was younger was a little different than it is today. You had to call someone's house to get a hold of them. If … [Read more...] about Voicemail Intervention (Part 1)
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Just Showing Up May Get You Hired
As I stare at the front of my home one thing stands out. The front steps. Not because they are particularly sub-standard, or for that matter a piece of art. But because they are just so very average looking. A slab of concrete with four steps and a upper and lower landing. So my wife and I decided to investigate having them dressed up a little. Having the area completely … [Read more...] about Just Showing Up May Get You Hired
You Can’t Make Them All Happy
As you get some experience in the cleaning business you will learn that not all customers will be happy customers. There are many reasons for this. Some are fixable and some are not. Most problems are the result of a lack of communication from the start. Unhappy customers will manifest themselves in different ways. Sometimes what the customer asks of you during the bidding … [Read more...] about You Can’t Make Them All Happy
Hit The Ground Running
I often get asked "If you were starting your cleaning business today, what would you do to spread the word your in business? That's easy. I would tell everyone I know and have ever known that I now own my own cleaning business. This includes not only close family and friends. It would also include people I have a casual association with. This would include my doctor, … [Read more...] about Hit The Ground Running
Building A Better Business Card
Let me start by rendering my opinion on many of the business cards I see day to day. Most are not worth the recycled paper they are printed on. It's sad to say but many people put next to no thought or creativity into the creation of their business cards. And by extension, next to no thought into every other facet of their business. This is why most businesses fail. Simply not … [Read more...] about Building A Better Business Card