Answer: It's great way to make friends, spread the word about your company and get more business in the process. As I have mentioned in the past, joining several networking groups is a great idea for your cleaning business. One of the networking groups I joined about a year ago (a local small business association), asked if I would like to be on their board of … [Read more...] about Why join a business association?
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Your stationary, make it stand out!
During the process of establishing your new business, keep in mind that everything you do will be judged. The people doing the judging will be all your potential customers. So to make a long story short, the "details" matter. We have talked quite a bit about "perception", and how important it is to the overall success of your company. This "perception" also extends to your … [Read more...] about Your stationary, make it stand out!
Is your business card earning it’s keep?
I've got some CONFIDENTAIL INFO that will create distance between you and your competition. It involves your business card. Your business card is one of the first marketing tools you will invest in. It is also one of the most wasted in terms of getting people to buy your service. I know, you have all the vital stuff included like your business name, your phone, fax, cell, … [Read more...] about Is your business card earning it’s keep?
Adding Value To The Customer Relationship
How do you add value to your customers? Now you must be wondering, what "value" I'm talking about". I know you know how to clean, and there is value in that, but that's not what I'm talking about now. Value goes beyond just cleaning for someone and collecting a check for your effort. Ideally you want to extend your reach, and become more than just a just a run of the mill … [Read more...] about Adding Value To The Customer Relationship
Getting State, County and Municipal Contracts
I am often asked; how do you get cleaning contracts for State, County and Municipal cleaning accounts? The answer is quite simple in most cases. These cleaning contracts get put out to bid by the various agencies involved. All you need to do is be on the lookout for them, and ask a few questions about the process. Starting at the beginning, "going out to bid" means the agency … [Read more...] about Getting State, County and Municipal Contracts