Many small business owners use direct mail as a component of their overall customer recruitment strategy. This is because direct mail can be focused like a laser on potential clients with a message crafted just for them. It is very effective to say the least. But, it can be difficult to determine how effective the direct mail piece is without some way to measure it. What if … [Read more...] about Direct Mail Tip – A/B Testing
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What Your Customers Are Really Buying
Ask yourself the following question. "What do you think influences your customers buying habits?" I bet a large percentage of business owners haven't ever given that question any thought. And that's a real shame, because they don't have any idea what their missing. If you thought your customers are just buying (or not buying for that matter) your cleaning services (or … [Read more...] about What Your Customers Are Really Buying
Promotional Idea – Goodie Bags
What exactly is a Goodie Bag? The quick answer is "whatever you want it to be". In its simplest form it contains promotional material designed to spread either awareness about your company/brand or to trigger a response such as a service inquiry/sale. The act of spreading "awareness" is generally left up to the giant corporations who can afford that type of campaign. While … [Read more...] about Promotional Idea – Goodie Bags
Avoid The Advertising Vultures
When you are new to the business world it will not be long before the advertising vultures show up. These folks make their living off your inexperience. You normally meet them at networking functions, however telemarketing is another weapon for them. In the early stages of your career it is difficult to spot them. They seem so nice and intently interested in your new … [Read more...] about Avoid The Advertising Vultures
What Ten Years In Business Has Taught Me (Vol 1)
Not All Customers Are Created Equal. You are going to meet a lot of people over the course of your business career. You will make a lot of friends and much joy will be brought into your life because of it. You will also meet some people who wake up unhappy, spend all day unhappy, then they go home and yell at their dog. Their sole mission in life is to ruin someone's … [Read more...] about What Ten Years In Business Has Taught Me (Vol 1)