Who likes a high pressure sales pitch? Or how about someone who is really TRYING TOO HARD to convince you to buy something? Neither one sounds appealing. I always remember this one time when I was at a dealership looking to buy a vehicle, and this sales guy kept trying to sell me the ugliest crossover SUV you ever saw (I'll leave the brand out because it's not important, … [Read more...] about Don’t be a salesperson that “SELLS” your services. Try this instead!
Experienced
Ten tips for cleaning stainless steel
The thought of cleaning stainless steel still strikes fear into me. That's because back in the day we had a very large pizza shop as a long-time customer and they were fanatical about how it all looked. They always wanted it to look LIKE NEW after we finished cleaning. And that was tough because dough was always stuck all over it. I guess they always had some on their … [Read more...] about Ten tips for cleaning stainless steel
When is a good time to raise my cleaning prices?
After figuring out what to charge the customer the next question is usually: How long before I can raise the price? The short answer is there is no generally agreed upon approach for increasing the prices for each of your cleaning accounts. The most common approach is to simply use the "anniversary date". So lets say you started cleaning January 1st to keep it simple. In this … [Read more...] about When is a good time to raise my cleaning prices?
Ideas to maximize your earnings potential
Making money in the cleaning business is rather straight-forward. You market yourself, get hired, you clean and finally invoice the customer. That's the recipe for creating a cash generating business. But if you want to make BIG MONEY, you need to step up your game to get more out of each account. Now keep in mind, before you go on to bigger and better things, you need to get … [Read more...] about Ideas to maximize your earnings potential
What’s your favorite approach for getting new accounts? What approach did you try and get no results from?
Today is another day where I ask questions of YOU. I've done my fair share of talking on this blog (about a lot of topics). Now I would like to hear of your successes and failures in the marketing world. There are so many ways to get new accounts, some work and some don't. One of my favorites was direct mail. In fact that is how I landed the majority of my accounts. I simply … [Read more...] about What’s your favorite approach for getting new accounts? What approach did you try and get no results from?