UPDATED 10/18/2021: Want to take a guess as to what the two most important parts of any marketing or advertising copy are? The first one is pretty easy to figure out. It's the headline. After all, if the reader doesn't like the headline, they don't bother reading the rest of the copy. Now that we know why the headline is key, lets discuss what comes in a close second in … [Read more...] about The anatomy of creating an offer your potential customers can’t refuse
Experienced
5 things an office manager will never tell you
I've been in the cleaning business for over ten years now. During that time I've learned quite a bit about how the business works and what to look for. Some of the topics I'll speak to in this post were painful for me (see items one and two), while others weren't so bad. In either case I thought passing this along may help you out when just getting started in the cleaning … [Read more...] about 5 things an office manager will never tell you
The Most Important Formula You Need To Understand In The Cleaning Business
I know...just the word formula scares people and gets them running for the hills. It sure did for me when I was in school. For some reason just the word "formula" conjures up an image of your high school math teacher writing a hideously difficult math problem on the board. One that you knew you wouldn't solve even if you had all day to try to solve it. I assure you this … [Read more...] about The Most Important Formula You Need To Understand In The Cleaning Business
It All Boils Down To Trust
At the end of the day your marketing, your ability to sell, your brand and whatever credibility your business possesses comes down to one thing. TRUST. If you possess that trust, you have yourself one successful cleaning business. If you don't, well lets just say you are going to have a rough time of it. To put this in a different perspective, think of any personal or … [Read more...] about It All Boils Down To Trust
Super Size Your Income In One Easy Step
When you first start your cleaning business you are happy to just to get a check each month from the customer. I know how it feels getting that check every thirty days. It's quite a feeling, one that I never get tired of either. But after a while you'll soon realize that you just may be leaving a lot of money on the table each and every month. This "money" I speak of goes … [Read more...] about Super Size Your Income In One Easy Step