Every once in a while you need to stop the presses and evaluate your efforts. This act invariably leads to asking yourself a few questions about how your cleaning business performed over a given period of time. These questions will help you move from the past to the future in a profitable manner. Though each of us faces unique challenges, the following 7 questions are pretty … [Read more...] about 7 Questions You Need To Ask Yourself
Experienced
8 New Year Resolutions For Business Professionals
With December nearing an end, it's time to start thinking ahead to the coming year. This inevitably leads to the discussion of crafting some New Year Resolutions, which is an important component to your future success. A resolution is similar to a blueprint in that it gives you a picture of the end goal. The more detailed the resolution, the more likely you'll achieve the end … [Read more...] about 8 New Year Resolutions For Business Professionals
Everything You Do Is Marketing
UPDATED 10/19/2021: Everything you do is marketing. What exactly does that mean? Well it means that the world in general, which includes your customers and potential customers, take in and consider every last thing they know about you (and they know more about you than you think). Where do they get all this information? It could be from the direct mail sales letter you sent … [Read more...] about Everything You Do Is Marketing
The Direct Mail Letter. Get The Most From It With These Tips.
UPDATED 10/12/2021: When you run your own cleaning business you need to learn how to get the phone to ring, and you need to do it fast, not to mention consistently. Having a well balanced attack plan, one that is multi-faceted, works best. A hard to stop marketing arsenal would included elements of direct mail, networking, referrals, online and print. Today we will focus on … [Read more...] about The Direct Mail Letter. Get The Most From It With These Tips.
Advertising Your Cleaning Business On Craigslist
Advertising your cleaning business on Craigslist (www.craigslist.org) is a absolute must in today's world. This is true for both the beginner and the experienced cleaning company owner for several reasons. The first one is rather obvious, because it's free! The second main reason is because it works extremely well. Craigslist is vastly different from other commercial websites … [Read more...] about Advertising Your Cleaning Business On Craigslist