UPDATED 10/12/2021: Back when I first started my cleaning business I was always looking to "compartmentalize" my efforts to get new customers. For instance I would target real estate offices in one mailing, doctors in another (broken down by specialty) and so on. But after a while I had to look for other avenues to market to. I needed to "broaden my horizons" in a sense. So I … [Read more...] about Marketing your cleaning services to different industries can pay off…
Worth A Look
If you want a successful business, you need to say no to all the distractions
Life is full of distractions. Some are created by others but the vast majority we create for ourselves. It all starts in our own head. We start with one idea, but then others sprout up. We want to start a business. We want to go to the party on Friday night. We want to watch our favorite TV shows. We want to go shopping. We want to learn Spanish. The list is endless. When … [Read more...] about If you want a successful business, you need to say no to all the distractions
Why cleaning companies fail (and how to avoid being one of them)…
UPDATE 10/13/2021: I'm a big fan of keeping the conversation positive around here, but from time to time we have to dip into unpleasant topics. So today we're going to chat about a few of the main reasons why cleaning companies fail. But to put a positive spin on it, if you avoid these pitfalls you'll be just fine. Why cleaning companies fail Not enough "push" from day one - … [Read more...] about Why cleaning companies fail (and how to avoid being one of them)…
Dealing with customers that bust your chops…
UPDATE 10/13/2021: Being in business for a long time means that I've been hired by lots of folks over the years. The list includes homeowners, business owners, office managers, real estate agents, property management firms, hotels, townships and municipalities. I'm sure there is more, but you get the idea. The vast majority of those people were a joy to work for. If I had to … [Read more...] about Dealing with customers that bust your chops…
“Micro” Direct Mail Campaigns Are Easy To Do And Can Make You A Bundle Of Money…
I've talked about direct mail marketing time and time again. If you are new to the concept, it's nothing more than mailing out some info about your company to a prospective customer. I normally send a sales letter, flyer, business card and maybe a magnetic business card as well in a run of the mill envelope that I hand address. Nothing fancy, just very basic stuff. How I find … [Read more...] about “Micro” Direct Mail Campaigns Are Easy To Do And Can Make You A Bundle Of Money…