I know that one of the big reasons people start a business is because they are chasing the money that comes with owning a successful enterprise. On a certain level that line of thought is fine. After all, money is what makes the whole world go round not to mention you just plain need it. What I want to share today is just a quick thought on the importance of not getting … [Read more...] about The fastest way to make big money is to not think about money at all…
Worth A Look
MONEY is really nothing more than an IDEA in your head that is ACTED UPON.
In my quest to find cleaning accounts I've marketed my services to just about every type of business at one time or another. If you can name it, I tried to get hired by them. The vast majority of times I would try to get in front of a certain group, I would either do some form of a direct mail package or just stop by with some flyers and goodie bags that included info about … [Read more...] about MONEY is really nothing more than an IDEA in your head that is ACTED UPON.
How one letter to a property management company resulted in $17,512.54
Over the years I have been in business I've read countless articles on how to get cleaning jobs. Some were useful but most were simply a waste of energy. Generally speaking those who try to "educate" others on how it's done completely OVER-COMPLICATE the process. This scares beginners to the business away in most cases. "Old school" marketing techniques work best In my humble … [Read more...] about How one letter to a property management company resulted in $17,512.54
10 things that will get you in trouble with a customer (and how to avoid them)…
Once you get a few cleaning accounts under your belt the next step is keep them happy. This is key because if you can't do that you'll be stuck in an endless cycle of always needing new accounts to bring in revenue. That "cycle" is NEVER going to be broken until you figure out how to make customers happy. While keeping folks happy is multi-faceted (it has as much to do with … [Read more...] about 10 things that will get you in trouble with a customer (and how to avoid them)…
What if the customer wants a price reduction?
UPDATED 10/15/2021: Many years ago I had a situation in which an existing customer of mine called and asked me to stop in and see him right away. While a call like that doesn't always mean "bad news", it does make me think something's wrong. In this particular case the customer was a facility manager who was a seasoned pro. He was a suit and tie type of guy who always came … [Read more...] about What if the customer wants a price reduction?