Take a good hard look at the image in this post. I know it's a bit small, but the message is POWERFUL. It conveys the concept of not over-complicating things. I know business seems like a machine with many levers. And in some cases it is. But the cleaning business DOES NOT HAVE TO BE THAT WAY. We are not NASA building rockets that send people to the outer reaches of the solar … [Read more...] about Keep things SIMPLE. COMPLICATED is the enemy and should be avoided at all costs!
Worth A Look
Give the customer what they want. Not what you want. You’ll get hired more often.
One of the things I learned over my years as a business owner was no two customers are going to be the same. I'm not saying that there won't be similarities between them. In fact many customers will share very similar goals and objectives. After all in the majority of accounts we are there to clean offices, bathrooms, foyers and hallways. Most of that is pretty … [Read more...] about Give the customer what they want. Not what you want. You’ll get hired more often.
Why referrals can be so incredibly profitable
To make a long story short, we recently purchased a new home and needed to hire a moving company to do the heavy lifting. As you probably know, there are LOTS OF MOVING COMPANIES. Sadly, there are also LOTS OF BAD MOVING COMPANIES. So instead of trying to sift through a bunch of companies, reading reviews along the way of all the horror stories (and occasional happy ending), … [Read more...] about Why referrals can be so incredibly profitable
How I dealt with “low ball” competition who were always cheaper
Someone wrote in recently asking me how I dealt with my local competition who specialized in CHEAP PRICES. I get asked that question quite a bit, in fact I probably get asked that every week or so. I know it can seem frustrating to lose out on some deals. The reality is it can be tough to compete with some of the other cleaning companies who seem to clean for practically … [Read more...] about How I dealt with “low ball” competition who were always cheaper
QUESTIONS the potential customer NEEDS ANSWERED before they BUY FROM YOU
When you are out there trying to drum up business, meeting potential clients along the way keep the following in mind. Potential clients all have questions that they need answered. The problem is they don't directly come out and ask them. Potential customers tend to play their cards close to the vest, not wanting to expose what would motivate them to buy from you. This can … [Read more...] about QUESTIONS the potential customer NEEDS ANSWERED before they BUY FROM YOU