The more you know about "customers", and what they expect and how they act, the better off you'll be. So I dug into some research that's been done on the topic to see what we can learn about them. Every little bit helps! Luckily, there are a bunch of research studies that teach us a lot about how the world of business operates. I touched on this a bit in podcast 226, and I … [Read more...] about 5 Facts about running a business that you need to know now (learning them later is painful)