Once you start your own cleaning business you will meet all types of people. Many will be from the "advertising business". Most all of them will claim they can get you a boat load of customers fast, painlessly and without much effort. They will usually ask you to sign on the dotted line, tell you who to make the check payable to then go on to explain how all your problems are … [Read more...] about Sales Fact Or Fiction?
business marketing
Myths & Misconceptions
Today I'm going to talk about marketing, as this is such an important topic, one that is key to your success. In particular I'll speak to the myths & misconceptions people have about marketing. This means I'll cover four myths you constantly hear in the marketing world, and I'll apply them to the cleaning industry in general. These topics I'll speak about are repeated as … [Read more...] about Myths & Misconceptions
Some Basic Advertising Advice To Follow
UPDATED 10/19/2021: It won't be long after you start your cleaning business that you will realize you need to learn about advertising. Advertising your cleaning business effectively will play a major role in your success. Get it right and you make money, get it wrong and you lose money. The definition of success and failure could not be any clearer. In an effort to guide you … [Read more...] about Some Basic Advertising Advice To Follow
Everything You Do Is Marketing
UPDATED 10/19/2021: Everything you do is marketing. What exactly does that mean? Well it means that the world in general, which includes your customers and potential customers, take in and consider every last thing they know about you (and they know more about you than you think). Where do they get all this information? It could be from the direct mail sales letter you sent … [Read more...] about Everything You Do Is Marketing