Your phone rings, you answer it, you set an appointment to bid it and if you do everything just right you get the job too. Most people would view that as a success. I must admit it is to an extent, but it doesn't have to end there. I'll give you a real life example of how we took this scenario a little farther (profiting along the way) by simply providing some "extra customer … [Read more...] about Why “making a cheerleader” is so profitable…