The value of a customer can be deceiving. Many people ONLY look at the bottom line of that one job, and see nothing else. For instance a one-time window cleaning job that brings in $175.00 would be viewed as simply a customer WORTH ONLY $175.00. But that is FAR FROM THE TRUTH. The fact is that one-time customer is probably worth many times more if you play your cards … [Read more...] about Why you need to OBSESS over every single client that hires you
customer retention
They hired you once and were very happy. Why didn’t they ever call you again?
Not every job in the cleaning business is a regular recurring cleaning account. Some are one-time jobs for services like window cleaning, carpet cleaning and spring cleanings. These certainly aren't as profitable as having a 5 time per week cleaning account, but you can't be choosy. A paying customer is a paying customer right? Take what is given you is my philosophy. But … [Read more...] about They hired you once and were very happy. Why didn’t they ever call you again?
Customer Service Or Customer WOW
Every customer you will ever have will want to be treated like they are your only customer. Remember this every time you cash your pay check. Even though it is your own business, your customers are making that pay check possible. In other words... your lifestyle depends on it. This includes your nice house, nice cloths, nice car, great vacations etc. Customers have a … [Read more...] about Customer Service Or Customer WOW
Building A Loyal Customer Base
To have lasting success in the cleaning business you need to keep the customers you worked so hard to get. This is easier said than done if you are not prepared. It is not uncommon to forget about your current customers in your quest to acquire new ones. This creates a vicious cycle. Before long you need to replace the customers you lost just to keep your revenue stable. If … [Read more...] about Building A Loyal Customer Base