When you operate your own cleaning business, you can't just blend into the woodwork like everyone else. You need to let the world at large know that you are a different flavor, one with no bitter after-taste. Why is that? Well... just like many other "service" professions, the cleaning business suffers from an image problem. Unfortunately many people have low expectations … [Read more...] about Why You Need To Be Different
differentiating
Voicemail Intervention (Part 1)
Many years ago I learned about differentiating myself as a teenager. I unexpectedly learned how it could benefit me. Now I think of how it can benefit my company (and yours). But first let me roll back the clock to an earlier time. Keeping in touch with friends when I was younger was a little different than it is today. You had to call someone's house to get a hold of them. If … [Read more...] about Voicemail Intervention (Part 1)
Creating Your USP (Unique Selling Proposition)
You Need To Be Unique There is no point in being the same as everyone else. You need something that sets your cleaning business apart from your countless competitors. You need to create a difference that makes you the better choice. One of the best ways to set yourself apart from the crowd is with your USP, which is your Unique Selling Proposition. A well conceived Unique … [Read more...] about Creating Your USP (Unique Selling Proposition)