UPDATED 10/12/2021: When you run your own cleaning business you need to learn how to get the phone to ring, and you need to do it fast, not to mention consistently. Having a well balanced attack plan, one that is multi-faceted, works best. A hard to stop marketing arsenal would included elements of direct mail, networking, referrals, online and print. Today we will focus on … [Read more...] about The Direct Mail Letter. Get The Most From It With These Tips.
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Direct Mail Tip – A/B Testing
Many small business owners use direct mail as a component of their overall customer recruitment strategy. This is because direct mail can be focused like a laser on potential clients with a message crafted just for them. It is very effective to say the least. But, it can be difficult to determine how effective the direct mail piece is without some way to measure it. What if … [Read more...] about Direct Mail Tip – A/B Testing