The way our brains are wired, we hear everything all the time. This is because there is simply no way to shut our ears. They are literally holes in our heads that pick up the invisible vibrations around us. When these vibrations run into our eardrums they are converted into sound. We hear "what we want to hear" It's pretty amazingly simple when you think about it. Sound is … [Read more...] about HEARING the customer is one thing. LISTENING to the customer is another.