UPDATED 10/12/2021: Back when I first started my cleaning business I was always looking to "compartmentalize" my efforts to get new customers. For instance I would target real estate offices in one mailing, doctors in another (broken down by specialty) and so on. But after a while I had to look for other avenues to market to. I needed to "broaden my horizons" in a sense. So I … [Read more...] about Marketing your cleaning services to different industries can pay off…
Marketing
How do you measure your marketing efforts? Simple! Ask this one question…
The only real way to "know" how well you are doing is to measure yourself somehow. For instance if the goal was weight loss, then you would simply get on the scale. If you lost weight then you will "know" that whatever you were doing was working to some degree. If you gained weight then you probably would need to adjust your approach. Well the same is true when it comes to … [Read more...] about How do you measure your marketing efforts? Simple! Ask this one question…
Sales Fact Or Fiction?
Once you start your own cleaning business you will meet all types of people. Many will be from the "advertising business". Most all of them will claim they can get you a boat load of customers fast, painlessly and without much effort. They will usually ask you to sign on the dotted line, tell you who to make the check payable to then go on to explain how all your problems are … [Read more...] about Sales Fact Or Fiction?
Myths & Misconceptions
Today I'm going to talk about marketing, as this is such an important topic, one that is key to your success. In particular I'll speak to the myths & misconceptions people have about marketing. This means I'll cover four myths you constantly hear in the marketing world, and I'll apply them to the cleaning industry in general. These topics I'll speak about are repeated as … [Read more...] about Myths & Misconceptions
Some Basic Advertising Advice To Follow
UPDATED 10/19/2021: It won't be long after you start your cleaning business that you will realize you need to learn about advertising. Advertising your cleaning business effectively will play a major role in your success. Get it right and you make money, get it wrong and you lose money. The definition of success and failure could not be any clearer. In an effort to guide you … [Read more...] about Some Basic Advertising Advice To Follow