Today I'm going to talk about marketing, as this is such an important topic, one that is key to your success. In particular I'll speak to the myths & misconceptions people have about marketing. This means I'll cover four myths you constantly hear in the marketing world, and I'll apply them to the cleaning industry in general. These topics I'll speak about are repeated as … [Read more...] about Myths & Misconceptions
marketing your business
Everything You Do Is Marketing
UPDATED 10/19/2021: Everything you do is marketing. What exactly does that mean? Well it means that the world in general, which includes your customers and potential customers, take in and consider every last thing they know about you (and they know more about you than you think). Where do they get all this information? It could be from the direct mail sales letter you sent … [Read more...] about Everything You Do Is Marketing
Top 10 Mistakes People Make When Selling Cleaning Services To Customers
When your just starting out in the cleaning business, you are going to make some mistakes. There is nothing really wrong with that because that is the only way to learn most of the time. As in life, business is a lot of trial and error. You learn from your mistakes and make adjustments along the way. I know that I've made more mistakes than most anyone I know. Yet despite all … [Read more...] about Top 10 Mistakes People Make When Selling Cleaning Services To Customers