I love books that teach simple concepts and techniques that are easy to implement and use in your business. I feel as though I really get my money's worth out of these types of books. It goes like this for me. I read the book, I make use of the knowledge it contains and shortly after that I profit from that very knowledge. It doesn't get any better than that. It happens … [Read more...] about Book Review. Words That Sell by Richard Bayan.